NALì is an Italian brand of bijoux, bags and accessories, born in 2005 from the entrepreneurial initiative and creativity of two brothers and two sisters, who live between Naples and London. In the background, on one side the exuberance, the colors of Naples and on the other the cosmopolitan and cool vision of London, each accessory is conceived by a team of designers based in Italy who identify the trends of the moment and personalize them according to the glam, modern and captivating aesthetics of the brand.
The claim "made by women for women" responds to constant and indispensable attention to the choice of materials and design where the imagination is free to indulge without constraints and snobberies, with full and bright colors, jacquard weaves and metallic textures. Statement bijoux and very small bags but also mega totes and enveloping scarves or impalpable sarongs are examples of the breadth and variety of collections that Nalì offers every season. What never changes is the strictly up-to-date style. Success has rewarded this philosophy: in recent years the brand has experienced constant growth. Today the brand is exhibited in more than 500 Italian boutiques, at the Rinascente stores and at Coin Excelsior in Rome, but it is also highly appreciated in Great Britain, in the Scandinavian countries and in the trendy Dutch department stores. Since May '23 NALì has also had its own direct store which it inaugurated in the heart of the city of Naples, in one of the most important shopping streets, namely via Chiaia and follows ambitious temporary openings in highly strategic points, such as the Pop-Up Store at the Rome Termini station.